The Nude male full photo was used for the first time in advertising in 1967, in France
Obviously there were naked men in advertising since the days of the posters Liberty, but it was mainly of drawings, more or less pictorial. E photographed in the buff beefcake had been used since World War II to promote exercise equipment or the like. But the first man totally naked appears only in the late sixties , made in an ad agency Publicis to advertise a company of underwear, the Selimaille. The ad showed a young model greek Frank Protopapa portrait in profile, with the head turned toward the viewer, and with hands folded to cover the pubis. The snapshot was taken by French photographer Jean-François Bauret .
, & # 160; ; From Wikipedia
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